Unlike a VR shopping experience, augmented reality (AR) is not ‘immersive retail’. Augmented reality allows phone or tablet users to open the experience in camera, and look at the 3D object in their real environment. The advantages of augmented reality in e-commerce include being able to see objects at real scale, and ‘test’ them to see how they fit in the environment.
Augmented reality online shopping is simple with BRIO, because businesses can easily create, publish and post their products on their website or social media. Learn how! (Insert hyperlink to the relevant help page)