Virtual reality is a way of viewing content in a fully immersed environment. It requires users to wear a VR headset to block out the real environment and light around them so that they can view a digitally created environment. VR allows users 360 degrees of viewing, and often has the ability to ‘teleport’ users around the scene so that they can explore.
Because BRIO is a web-based platform, users can create VR scenes and publish them so that they are live on the web for anyone to enjoy. This means that sellers or businesses can create and launch a VR store online that users can connect to with just a link, and then view with a VR headset. Learn how here (Insert hyperlink to the relevant help page)
Virtual reality is the best form of immersive technology in retail because it uses VR headsets (hyperlink) to create a complete digital retail environment. VR experiential retail can go beyond just shopping. Immersive experience in retail strategies could include visualizing virtual storefront examples, or planning in-store installations for businesses.
BRIO supports all major headsets, and makes it simple to create an experience that can be viewed in VR, AR and 3D.
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